Donald Trump announced that his family's cryptocurrency project, World Liberty Financial, will launch on September 16.
The project aims to move away from traditional banking by embracing cryptocurrencies.

Republican candidate Donald Trump said on a podcast Thursday that his family-helmed decentralized finance (DeFi) project World Liberty Financial will be released on September 16.

“Embracing the future with crypto and leaving slow and outdated big banks behind,” Trump said in a video posted on his X account. “Join me live at 8 P.M.”

.@WorldLibertyFi pic.twitter.com/rHEGQXl4jL
— Donald J. Trump (@realDonaldTrump) September 12, 2024

World Liberty Finance is helmed by Trump’s sons, Eric Trump and Donald Trump Jr, and the 18-year-old Barron Trump is the project's "DeFi visionary.”

A draft of the World Liberty Financial whitepaper received by CoinDesk shows the project will include a "credit account system" built on DeFi platform Aave and the Ethereum blockchain – to facilitate decentralized borrowing and lending.

Broadcast messages on the World Liberty Finance Telegram channel show plans for stablecoins pegged to the U.S. dollar - stating the project wants to “spread U.S.-pegged stablecoins around the world” to “ensure that the U.S. dollar’s dominance continues.”

Trump DeFi Aave Ethereum

Shaurya Malwa

Shaurya is the Co-Leader of the CoinDesk tokens and data team in Asia with a focus on crypto derivatives, DeFi, market microstructure, and protocol analysis. Shaurya holds over $1,000 in BTC, ETH, SOL, AVAX, SUSHI, CRV, NEAR, YFI, YFII, SHIB, DOGE, USDT, USDC, BNB, MANA, MLN, LINK, XMR, ALGO, VET, CAKE, AAVE, COMP, ROOK, TRX, SNX, RUNE, FTM, ZIL, KSM, ENJ, CKB, JOE, GHST, PERP, BTRFLY, OHM, BANANA, ROME, BURGER, SPIRIT, and ORCA. He provides over $1,000 to liquidity pools on Compound, Curve, SushiSwap, PancakeSwap, BurgerSwap, Orca, AnySwap, SpiritSwap, Rook Protocol, Yearn Finance, Synthetix, Harvest, Redacted Cartel, OlympusDAO, Rome, Trader Joe, and SUN.