"Pixelverse isn't just about creating a game; we're building a retail-friendly brand that captures audience attention and onboards millions to our product lines,” Kori Leon, chief operating officer of PixelVerse, told CoinDesk in a Telegram message. “The MEW partnership is possible as Pixelverse aims to integrate other IPs into their Pixel Universe.”

MEW is a character and token based on cats, which was launched amid the Solana meme coin frenzy in March. The token, which is named cat in a dogs world, rose to a peak market capitalization of nearly $700 million in early April, per CoinGecko data.

Players on Pixelverse earn token rewards for winning with their in-game robots or characters, and the game is estimated to have 35 million active players. Other distinctive characters on Pixelverse include the doge character from the dogecoin (DOGE) meme coin.

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Shaurya Malwa

Shaurya is the Co-Leader of the CoinDesk tokens and data team in Asia with a focus on crypto derivatives, DeFi, market microstructure, and protocol analysis. Shaurya holds over $1,000 in BTC, ETH, SOL, AVAX, SUSHI, CRV, NEAR, YFI, YFII, SHIB, DOGE, USDT, USDC, BNB, MANA, MLN, LINK, XMR, ALGO, VET, CAKE, AAVE, COMP, ROOK, TRX, SNX, RUNE, FTM, ZIL, KSM, ENJ, CKB, JOE, GHST, PERP, BTRFLY, OHM, BANANA, ROME, BURGER, SPIRIT, and ORCA. He provides over $1,000 to liquidity pools on Compound, Curve, SushiSwap, PancakeSwap, BurgerSwap, Orca, AnySwap, SpiritSwap, Rook Protocol, Yearn Finance, Synthetix, Harvest, Redacted Cartel, OlympusDAO, Rome, Trader Joe, and SUN.